Holly and Beau is a children's brand known for its color-changing rainwear and swimwear, designed to make outdoor adventures more engaging and exciting. Their products, especially raincoats, utilize a unique technology where the fabric's print visibly changes color when it gets wet and then reverts to the original color when dry, creating a magical and interactive experience. This approach is aimed at encouraging children to embrace the outdoors and have fun, even in inclement weather.