United Colors of Benetton (UCB), often referred to as Benetton, is an Italian ready-to-wear brand known for its colorful and casual clothing. Founded in 1965 by the Benetton family, the brand has grown to have a global presence, with stores in France, Italy, Germany, and North America, according to Bonnegueule. UCB offers collections for men, women, and children, including knitwear, t-shirts, pants, accessories, and loungewear.