Allurez is a direct-to-consumer fine jewelry company known for its online sales of engagement rings, wedding bands, and other jewelry pieces. They offer both pre-designed options and custom jewelry creation, allowing customers to personalize their jewelry. Allurez emphasizes high-quality materials, locally crafted jewelry (in their New York factory), and competitive pricing. They also offer a variety of stones, including natural diamonds, lab-grown diamonds, and gemstones.